Role: Producer
Deliverables: Activation + Social
As part of an ongoing Uber social series called Instant Opportunity, we collaborated with the Guggenheim Museum in NYC to produce a single-day event to give away free tickets to our social media followers. We leveraged our social channels through organic and paid posts to allow our followers a short window of opportunity to receive free tickets to the museum. Specifically, we used Instagram Stories and its ‘Swipe Up’ feature to get people moving.